Public Investment Fund doubles down on gaming sector


Saudi Arabia’s Public Investment Fund (PIF) is doubling down on the gaming sector, making its fourth investment this year.

As part of the country’s economic diversification strategy in line with Vision 2030, it is investing SAR 3.8 billion (USD 1.0 billion) in Swedish video game maker Embracer. The investment is made through the Savvy Gaming Group, which the PIF established in January.

The Embracer team has built a truly unique and leading ecosystem of entrepreneurs and creators. As a result of the acquisition, Embracer will establish a regional hub in Saudi Arabia to invest in start-ups and scale-ups across the Middle East & North Africa (MENA) region.

Similarly, the SAR 1.9 trillion (USD 500 billion) sovereign wealth fund acquired a 5.01% stake in Japanese gaming company Nintendo in May. It followed investments in two other Japanese gaming companies - Nexon and Capcom - in February 2022. Last year, the PIF boosted its stake in American video game maker Activation Blizzard to SAR 59.6 billion (USD 15.9 billion).

Over the past few years, Saudi based entities have become the most significant investors in the global gaming market. The MENA games market is among the world’s fastest growing, with SAR 21.4 billion (USD 5.7 billion) in revenues in 2021 and more active gamers than America or Western Europe.

Consequently, gaming consumption in Saudi Arabia is estimated to reach SAR 25.5 billion (USD 6.8 billion) by 2030, according to the Boston Consulting Group (BCG). These figures suggest significant growth potential as more young Saudis pursue careers in game development, management and competition (also known as e-sports).

Overall, the MENA region’s gaming ecosystem is experiencing sustained year-on-year growth with a CAGR of 15.8%. This can be attributed to a young, hyper-engaged regional demographic with fast technology adoption rates and high levels of mobile penetration.

Business Start Up Saudi Arabia has a network of subject matter experts and specialists to assist with activities throughout the lifecycle of a business in the Kingdom of Saudi Arabia. The activities include Market Research & Assessment Saudi Arabia, Saudi Arabia Business Case, Saudi Arabia Business Model Development, Feasibility Study / Business Plan Saudi Arabia, Organizational & Operational Structuring Saudi Arabia, Saudi Arabia Sponsorship & Partnership, Company Formation Saudi Arabia and many others.

Please click on the link to learn more about opportunities and possibilities in the Kingdom of Saudi Arabia as well as the initiatives of Business Start Up Saudi Arabia.

Other News

BSUS News 17 - Thumb

Saudi Arabia releases FDI statistics under new methodology

Saudi Arabia`s Ministry of Investment recently released updated statistics detailing foreign direct investment (FDI) into the Kingdom. The new methodology is preferred by the International Monetary Fund...

Read more
BSUS News 16 - Thumb

Saudi`s PIF announces voluntary compliance to aid transparency

Saudi Arabia`s Public Investment Fund (PIF) recently announced it would comply with the Global Investment Performance Standards (GIPS) from the Chartered Financial Analyst (CFA) Institute.

The sovereign...

Read more
BSUS News 15 - Thumb

Saudi Arabia to grant premium residency for regional HQ executives

Saudi Arabia’s Ministry of Investment is offering a premium residency to executives based at regional headquarters. The initiative is part of its ongoing efforts to enhance its business environment and...

Read more
BSUS News 14 - Thumb

Saudi fund to invest SAR 112million in Middle East startups

State owned Saudi Venture Capital (SVC) is investing SAR 112 million (USD 30 million) in a fund that will finance startups and growth-stage companies from Saudi Arabia and the Middle East.


Read more
BSUS News 13 - Thumb

Saudi and UK Ministers discuss trade and cultural co-operation

Saudi ministers recently discussed enhancing co-operation in trade and cultural sectors with their United Kingdom (UK) counterparts on the sidelines of the GCC Ministers of Trade and Industry meeting in...

Read more
BSUSA - Announcement - Thumb

BSUS Congratulates KSA on Saudi National Day 2023

Business StartUp Saudi Arabia would like to congratulate the Kingdom of Saudi Arabia and its people on the occasion of Saudi National Day 2023!

On this day in 1932, the Sultanate of Najd and the Kingdom...

Read more
BSUSA News 11 - Thumb

Saudi tourism revenues reach SAR 37 billion amid travel boom

Saudi Arabia recorded tourist revenue of SAR 37 billion (almost USD 10 billion) as the sector witnessed a massive surplus due to an unprecedented travel boom in the Kingdom.

According to figures released...

Read more
BSUS News 10 - Thumb

Saudi Arabia’s largest solar project receives SAR 8.3 billion

Saudi Arabia`s National Development Fund (NDF) recently announced its participation in financing the largest renewable energy project in the country.

The Shuaiba project is a partnership between Saudi...

Read more

Page Break